QUESTIONS & ANSWERS
1. What advantages are there in listing my home for sale with full service from Gordon Hunt and Chapman-Richards?
 
  • THERE WILL BE MAXIMUM BUYER DEMAND ON YOUR HOME.
  • YOU WILL RECEIVE THE HIGHEST PRICE CLOSE TO MARKET VALUE FOR YOUR HOME.
  • YOUR HOME WILL SELL FASTER AND NOT SIT ON THE MARKET WHICH CAN WORK AGAINST YOU.
  • YOUR TIME WILL BE USED MORE EFFICIENTLY AND YOUR FAMILY WILL BE INCONVENIENCED MUCH LESS.
  • YOU'LL WIN THE BATTLES OF BUYER REQUESTS.
  • YOU WILL RETAIN MORE OF YOUR MONEY AND MAXIMIZE YOUR NET PROCEEDS, INCREASING YOUR DOWN PAYMENT FOR YOUR NEXT HOME.
  • YOU AND YOUR FAMILY WILL HAVE A MUCH BETTER SELLING EXPERIENCE.
  • YOUR FAMILY WILL BE IN THE BEST-OF-HANDS TO HELP YOU LOCATE, ACQUIRE, AND TRANSITION TO A NEW HOME.
2. That sounds great! How exactly do you get all of those results and help us so much better than your competitors?
 

I'm not able to put that out over the internet. However, when you are serious about selling your home (able, ready, & willing), I will be happy to provide you with A FULL PRESENTATION, IN-PERSON AT YOUR HOME to show you how I can specifically help you based upon your needs. What I can say is that I have many references of really smart, high-level people that I've sold homes for that interviewed lots of top agents and agreed that my solution was by far the best for them. They will be happy to share with you their great experiences and satisfaction. If you have a home to sell, be sure to contact me for a presentation and compare the refreshing difference before making a decision. You'll be enlightened and excited to be working with the best. Here are some examples of my superior home marketing 3-D Virtual Walking Tour and Aerial Drone Video.

3. What is the most costly mistake people make when choosing an agent to list their home?
 

People have not been taught how to hire a listing agent and often make the assumption that we are all the same. They mistakenly believe that because someone is a Realtor, they must be great at all aspects of real estate. It's important to understand that the schooling required for licensing to become a Realtor teaches little to nothing about the day-to-day skills required to do-it-right when selling a home. Once licensed, it is completely voluntary and up to the individual to pay to educate and develop skills in all of the many complex aspects to become an effective listing agent. And, it takes decades to become proficient. Each individual agent has a unique lifetime culmination of intelligence, knowledge, experience, talents, and skill sets that vary dramatically between individual agents. The more effective your listing agent is, the higher the demand will be on your home, the less likely your home will sit on the market and run down your equity, your time will be used more efficiently, the more lucrative your transaction will be, and the better selling experience you will have. It is because of my fully developed skills over many decades in all of the many facets required to be the best at selling homes... that I help many really smart people. Many of my clients work in the medical field, dentistry, law, engineering, technology, IT, finance, genetics, and other high-level contributors who demand and appreciate my extra level of service and the results I achieve.

4. Everyone knows of a real estate agent or two. What should we consider before just blindly having one of them help us?
 

Many of my competitors hope you will base your agent selection on the popularity contest of relationships rather than doing your homework and selecting THE BEST QUALIFIED PERSON FOR THE JOB. It's surprising how many people find their agent through a friend or family rather than being selective. Mixing business with friends and family can have many shortcomings. I see many situations where the agent is too personally close to the client to feel comfortable telling them what they need to hear. And, if you have a complaint, it can strain or destroy relationships forever. What are the odds that the absolute best, most qualified agent to advise you, handle your advertising, and negotiate on the most expensive asset of your lifetime happens to be your neighbor across the street? An intelligent person who found themselves facing serious trouble would never select an attorney that way. Neither should you when it comes to protecting your money and interests in a real estate transaction.

5. Doesn't it make sense to use the real estate agent that tells us that our home is worth a higher price than other agents?
 

The real estate market is much like the stock market. Your home has a certain market value at a given time which is determined by the current market. A professional appraiser can give you a very close approximation of what that is. Some weaker agents try to "buy love" by making homeowners believe their home is worth more than the market value in order to get your listing. Once they secure your listing, they can use your yard sign to market their business and sell other houses, and eventually get you to lower your price to where it should have been in the first place. This does a great disservice to the public, as homes that are improperly priced will statistically get you far less money than market value in the end. When in doubt, get a professional appraisal and don't be fooled by this play on emotions.

6. How does the brokerage fee to sell our home get disbursed when our home sells?
 

Agents are paid by the home seller's real estate fee that they pay when their listed home is sold. Typically, one half of the brokerage fee is offered over the MLS and paid to the side that brings and represents the buyer, called the buyer agency commission. This amount is split between the buyer's agent and their broker. The other half of the brokerage fee is paid to the listing side that sells the home, which is the listing fee. It is split between your listing agent and their broker. This is what pays for your home marketing and advertising, pays the brokerage to cover administration staff, broker advice, and corporate marketing. And finally, it pays the listing agent for their work and services.

7. What are the huge disadvantages of using a discount broker?
 

Discount brokers only discount the listing fee half of your real estate fees. The buyer agency commission portion is always offered over the MLS and paid to the buyer's brokerage and agent. As mentioned above, the listing fee is disbursed to pay for (1) marketing and advertising, (2) pays the brokerage for their overhead to stay in business, (3) pays the listing agent for their work. If there is discounting being done, something obviously has to be sacrificed. Since the brokerage has to stay in business, your home marketing and advertising is the first item that has to be cut back. It is this exposure that creates the demand on your home which causes it to sell faster and for more money! Who would even consider cutting back on that if they understood? The other area that is cut is your agent's paycheck. Since agents do work with more than one client, why would you want to be a low priority, where their heart isn't fully in it, who can't afford to devote the necessary time and effort you deserve? In essence, saving money on a brokerage fee will cost you much more in lost equity than you save, due to a lack of exposure and unfavorable negotiations. Don't be fooled!

8. What are the costly disadvantages of For Sale By Owner?
 

It really is all about the money. The proceeds the seller(s) walk away with after all is said-and-done and the home is sold. And the bottom line is that using my services as a top listing agent will indeed, increase your bottom line more than attempting a private sale. Since having a real estate agent is free for buyers, the buyers without and agent that shop FSBO's are looking for a deal. They subtract what you would normally pay in real estate fees from your price so they save, not you! A good understanding of how it all plays out statistically reveals that by-owner sellers lack the funds and resources, as well as the key important skills to save money by not using a top agent. The many mistakes, hidden costs, and inconveniences FSBO's deal with actually defeat their purpose of wanting to save money and end up costing themselves substantially more in equity than paying a real estate fee. I see it happen every day because of this widely misunderstood topic. It will pay dividends to take the time to read Why You Need A Great Agent.

9. How do we sell our home and buy another home at the same time, where we have to sell first and don't want to live in a hotel and move twice?
 

Believe it or not, I meet agents all of the time who have never helped a client sell and buy simultaneously. Since it is really rare that a seller will accept an offer contingent upon you selling your home in today's market, this is one of the most demanding aspects of residential real estate. I help clients sell their home and buy a another home all of the time without their need to live in a hotel and move twice. It is just one area where my superior skills benefit you the most by working with the best. See Moving Tips!

10. How do we know what to do to prepare our home for you to put it on the market?
 

Call me and we'll set an appointment for me to come out and see your home and consult you. Remember, that some things you can do, don't have a dollar-for-dollar return when selling. Other simple things can make all of the difference in the world toward your success. These dynamics constantly change based on market fluctuations. Don't make assumptions... Call me!

   
   
   
Salt Lake City Real Estate Agent - Answers to frequently asked questions regarding the home selling process in Salt Lake City.